Adjust marketing strategy and plans to meet changing markets and competitive conditions.Establishes the medium and long range planning process and the new business programs, if any.Directs the marketing strategy on product positioning, market penetration and pricing.Ensures the establishment of relationship between the operating unit and the vendors.
Establishes the sales & marketing objectives, policies, and standards & schedules to ensure quality and cost effectiveness.Defines and identifies the sales activity of the operating unit inclusive of the sales distribution, marketing plans and programs, supply & control, quality assurance, accounting & administration.Set and monitor the performance of business unit heads against standard and targets in areas such as production, administration efficiency, sales revenue, legal compliance and human resources management. Hexagon has acquired Aries on 30 June 2022.To lead, direct, and control the activities of the operating unit so that is achieves its short and long-term financial and operating objectives as set by the overall corporate business plan.
The company is proud to be the largest trader of phosphates from China with the lion share allocated in South Asian markets. The company has traded approximately 1.5 million tons of different products and generated a turnover of close to a USD $ 1 billion in 2021. Headquarters are in Singapore, and there are own representatives in various Asian countries as well as a network of exclusive agents who are located in key markets across the region. Today, the company has three business areas that are all focusing on Asia / Pacific: Fertilizer trading and marketing, fertilizer raw materials trading (mainly phosphoric acid & sulfuric acid and sulfur), and marketing of water-soluble fertilizers. The founding partners were experienced executives from the fertilizer business who came to join hands with the largest phosphate producer in China. Aries has been established in April 2012 in Singapore as a joint venture company between a Chinese State-Owned Enterprise (SOE) and a group of professional traders.
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